Written on 09/01/2021
Jose Vasquez

Joining fans around the world who listen to his music under his same vision, which makes reggaeton part of the global pop music scene, J Balvin is one of the most crucial figures in music today. We are delighted to announce the Colombian super star will act in JOSE X TikTok, a special live concert on TikTok, that will air at 5 PM Mexico and Colombia time this September 12th.

Marked by his visual creativity and high production value, which are synonymous with his presentations, his one-hour set will include some of his classic songs as well as new singles of his awaited album, JOSE. The follow up to his album COLORES, 4X Platinum (with more than 4.5 million streams), showcases the multifaceted artist experimenting with the genre, collaborating with artists like Skrillex and Khalid. 

The album contains some recent singles like “UN DÍA“, which has more than 400 million streams to date, “¿Qué Más Pues?“, a collaboration with Argentinean artist María Becerra which trended on TikTok with 1.1 million created videos, and the new single “Qué Locura“. More than experimenting with the genre and the new sounds, JOSE is Balvin’s most personal project to date.

With more than 17 million followers, J Balvin is the most followed Latin artist on TikTok. He has completely adopted the platform, using it to promote his music and showcase his charismatic personality. Recently, he has performed duets with some of his fans who have used his new song “IN DA GETTO” in their videos, helping the single reach 620K video creations on the app. “IN DA GETTO“, produced by Skrillex, is the most recent of the long list of Balvin’s hits on TikTok after “¿Qué Más Pues?” and “Blanco” last year (1.2 million video creations).

I love TikTok and seeing all of the incredible things my fans do with my music as a soundtrack,” mentioned J Balvin. “It feels spontaneous and interactive in a way I have never felt with my fans for a long time. It inspires me when I open TikTok to see what they are doing, and it entices me to find new ways to present my music to continue keeping things fresh!

Tune in on September 12th to join one of the most colorful players in music as he offers a unique presentation of his most ambitious project to date. JOSE x TikTok will air on Balvin’s TikTok account, @jbalvin at 5 PM Mexico and Colombia time on September 12th and don’t forget to listen to JOSE, which launches on September 10th through Universal Music Latino.